6.5.12

Mintel: 2012 restaurant economic prospects look positive | PizzaMarketPlace.com



Fresh and local fare:
"Fresh" is the top-rated menu descriptor that interests Mintel respondents (89 percent) followed by "made from scratch" (71 percent) and "real" (67 percent).
Restaurant spending:
In spite of economic conditions, most Mintel respondents (65 percent) who have visited a restaurant in the past month say they will spend the same amount at restaurants in 2012.
Meanwhile, 12 percent plan to spend more. Of that 12 percent, the highest percentage of them (59 percent) say they will spend their extra dollars at a casual restaurant, followed closely by a family restaurant (57 percent).
Calorie counters:
When the FDA imposes its planned calorie count nutrition menu labeling laws, the highest percentage of respondents (41 percent) who have eaten at a restaurant in the past month say they will make no changes in how they dine out, while 33 percent say they will order menu items that are healthier overall and have fewer calories.



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