Regional specialties that define American cuisine. More consumers and restaurants are looking at the regions and cities in the US to identify the "Best of" cuisine.
Double-sided menus
- It's unlikely that consumers are going to start demanding absolutely healthy menus in the near future and even less likely that restaurants are going to solely list these absolutely healthy options.
Consumer control
- Customized ordering systems will continue to flourish, as will greater flexibility in menu design.
Slow it down
- "handmade" or "home style" are popping up on restaurant menus as consumers recognize that they want more from their dining experience than efficiency.
Importing ideas
- For many restaurant chains, growth lies elsewhere, in international markets. And for those companies already with an international presence, menu concepts and product testing is taking place overseas.
